Sports Presentation Production
Sports Presentation is live television inside a venue. Presenter-led fan engagement on stadium screens — running before the action, between the action, keeping crowds invested and entertained. Done well, fans are completely absorbed. Done poorly, it looks like what it is: a screensaver with a microphone.
During Formula E Season 9, Funny Hands Media delivered the Sports Presentation experience to a cumulative in-venue audience of more than 300,000 spectators across 11 international race weekends.
Funny Hands Media approaches Sports Presentation the way we approach everything else: as a live television production. A director calling shots. A vision mixer cutting the output live. Camera operators working the crowd. A floor manager keeping the presenter focused and confident. A producer in the presenter’s ear, steering every moment.
The result is fan engagement that looks and feels like television — because it is. Fans see themselves on screen. They respond to a presenter who is being produced and supported, not just standing there hoping for the best. The atmosphere changes.
Funny Hands has delivered Sports Presentation at Formula E World Championship level, Formula 1 events and Cardiff Rugby. Whether you’re a stadium or venue looking to transform your fan experience, or a sports rights holder who needs a complete Sports Presentation operation, we bring the same broadcast standards to every production.
What Sports Presentation Production Involves
Sports presentation is the live broadcast operation inside a venue — the content fans see on stadium screens before, during and around the live action. It is distinct from the broadcast going to television audiences at home. This is the show for the people in the building.
Done properly, sports presentation production requires a full broadcast television crew: a director vision mixing the output live, camera operators physically working the crowd, a producer in the presenter’s ear, a floor manager alongside the presenter on the floor and an EVS operator managing replays and pre-recorded content. It is, in every meaningful sense, a live television programme — with the audience in the stands rather than at home.
The output covers the complete in-venue experience: pre-show content, warm-up segments, commercial integrations for sponsors and venue partners, entertainment between live action, crowd competitions, behind-the-scenes access and post-event coverage. When sports presentation is produced with broadcast discipline, fans respond — and venues notice the difference in atmosphere, dwell time and commercial return.
As a sports presentation production company with ABB FIA Formula E World Championship credentials, Funny Hands Media brings exactly that discipline to every sports rights holder, venue and event organiser we work with.
Sports Presentation That Looks Like Television
Most venues get Sports Presentation from the company that supplied the screens. They’ll send a handful of crew, set up a PTZ camera and let the presenter get on with it. The output looks exactly like that — thin, unproduced and forgettable.
Funny Hands does it differently. We bring a full broadcast television crew into your venue: camera operators physically working the crowd, finding the fans who are going to love seeing themselves on the big screen. A director vision mixing the output live. A producer in the presenter’s ear, calling cues and shaping every moment. A floor manager alongside the presenter so they feel looked after, focused and able to give everything to the audience.
The content stays live for extended periods — not filler, but genuinely engaging television. We take cameras behind the scenes, to places fans can’t go. We educate spectators about the sport. We promote merchandise and food and drink in ways that help the venue’s commercial operation. And we come up with ideas — ideas that grow the fanbase, encourage repeat visits and leave fans feeling they were part of something worth coming back for.
Fans know the difference. They might not be able to explain why one version holds their attention and another doesn’t. But they feel it. And venues do too.
Formula E
Funny Hands Media successfully pitched for and was awarded full Sports Presentation responsibility across Seasons 9 and 10 of the ABB FIA Formula E World Championship — one of the most demanding sports productions in the world.
Formula E trusted Funny Hands with complete operational responsibility. This was far more than a crew supply brief — we managed everything: production planning, crew recruitment, presenter sourcing (working alongside LoudSpeaker Agency), travel, accommodation, visas, transfers and on-site delivery across Formula E’s international calendar in cities across Europe, Africa, Asia and the Americas.
From the first production meeting to the final wrap of each race weekend, the entire Sports Presentation operation ran through Funny Hands. Formula E knew it was in safe hands.
At the London E-Prix at ExCel, a red flag brought the race to a complete standstill for over an hour. Rain and an on-track incident left the race broadcast with nothing to put to air.
Funny Hands didn’t stop. With camera operators already in the crowd, a presenter being produced in real time and a director cutting live output, the team kept thousands of fans engaged for the entire delay. One crowd interview — with a baby in the stands — went viral.
It was the moment that proves what a broadcast television crew can deliver when something unexpected happens in a live environment. The instinct to find the story, react to the moment and keep the audience engaged — that only comes from broadcast experience.
Why Rights Holders Choose Our Sports Presentation Team
Unlike many event production companies, our roots are firmly in live television.
Our team has worked in live broadcasts for more than twenty-five years — environments where there are no second chances. Every cue, camera shot, replay, presenter link and production decision must happen at exactly the right moment.
We bring those same broadcast standards to Sports Presentation.
Every presenter cue, camera position, audience interaction, video playback and stage moment is planned with the same attention to detail we would apply to a live television programme.
The result is a polished, professional and consistent experience for fans, presenters, sponsors, stakeholders and event organisers alike.
It’s one of the reasons Formula E selected Funny Hands Media to lead Sports Presentation across Seasons 9 and 10 of the World Championship.
Sports Presentation at Formula 1 and Live Sporting Events
Funny Hands Media currently provides Directors and Vision Mixers to Formula 1’s Sports Presentation operation, supporting the delivery of live stage content, interviews, audience engagement, entertainment and fan-facing content at Formula 1 events around the world.
We also currently provide Producer / Director services to PMY Group, supporting Cardiff Rugby matches at the Millennium Stadium in Cardiff and major live sporting events.
Alongside our responsibility for delivering Sports Presentation across Seasons 9 and 10 of the ABB FIA Formula E World Championship, these ongoing engagements demonstrate the trust leading sports organisations place in Funny Hands Media and our team.
Working across motorsport, rugby and major live events has given us extensive experience in delivering audience-facing productions where timing, communication and attention to detail are critical.
International Sports Presentation
Our team has delivered Sports Presentation productions in locations including London, Berlin, Rome, Cape Town, Mexico City and Jakarta, as well as numerous other international destinations.
Managing international productions requires careful planning, experienced personnel and the ability to adapt quickly to changing circumstances. These are skills our team has developed through more than twenty-five years of live television and event production experience.
Sports Presentation Crew and Production Services
- Production Management
- Producer
- Gallery Producer
- Director
- Vision Mixer
- Camera Operators
- Floor Managers
- Autocue Operators
- EVS Operators
- Sound Supervisors
- Sound Assistants
- Production Support
- Presenter Management
- International Logistics Coordination
Whether you require individual crew members or a complete Sports Presentation solution, Funny Hands Media has the experience, expertise and personnel to deliver.
Talk to Our Sports Presentation Team
If you’re planning a Sports Presentation, fan engagement programme, live stage show or sporting event and need experienced production support, we’d love to hear from you.
Get in touch to discuss your project and discover how Funny Hands Media can help bring broadcast standards to your next live event.
Frequently Asked Questions
What is fan engagement in sport?
Fan engagement refers to the entertainment and interaction a venue or rights holder provides to spectators — before, during and around the live action. On-screen content, presenter-led segments, crowd cameras, competitions, behind-the-scenes access, merchandise and food promotion all fall under fan engagement. When it’s produced well, fans feel like part of the event rather than passive spectators waiting for the next game moment.
What’s the difference between a broadcast TV crew and a standard AV setup for sports presentation?
A standard AV setup for sports presentation typically involves a PTZ camera, a small number of crew and a presenter left to get on with it. There is no director, no producer in the presenter’s ear, no camera operators working the crowd. Funny Hands brings a full broadcast television crew: a director vision mixing the output live, a producer shaping every moment, camera operators physically in the crowd, and a floor manager alongside the presenter. The result is content that genuinely looks and feels like television — because it is.
How does Funny Hands Media approach fan engagement on stadium screens?
We treat Sports Presentation as a live television programme. Our camera operators work the crowd to find fans who’ll love seeing themselves on the big screen. Our director cuts the output live. Our producer steers the presenter in real time. We take cameras behind the scenes and into areas fans can’t go. We educate spectators about the sport, promote merchandise and food and drink in ways that help the venue’s commercial operation, and come up with ideas to grow the fanbase and encourage repeat visits. The atmosphere changes — fans know the difference.
What sports events has Funny Hands Media worked on?
Funny Hands Media delivered full Sports Presentation operations for Seasons 9 and 10 of the ABB FIA Formula E World Championship. We also provide Directors and Vision Mixers to Formula 1’s Sports Presentation operation and Producer/Director services to PMY Group, supporting Cardiff Rugby matches at the Millennium Stadium in Cardiff and major live sporting events.
Can Funny Hands Media manage the entire Sports Presentation operation?
Yes. We can take responsibility for the complete Sports Presentation operation — from pre-production planning and crew recruitment through to on-site delivery and wrap. We managed every aspect of Formula E’s Sports Presentation across two seasons of the World Championship, including presenter sourcing, international travel and logistics. We can also provide individual crew members or specific production roles depending on what you need.
How do I choose a sports presentation company?
Look for a sports presentation company with genuine broadcast television experience, not just event production. The key question is whether they approach sports presentation as a live television programme — with a director cutting the output live, a producer in the presenter’s ear, camera operators physically working the crowd. Funny Hands Media comes from a broadcast television background, which is why Formula E trusted us with full sports presentation responsibility across two seasons of the ABB FIA Formula E World Championship.